LEON LUXURY - behind the brand

A true story of transformation — from the struggle with dry skin to the creation of natural luxury skincare

The Problem -Living with dry skin

For years, my skin was unbearably dry. So dry that even simple things — like washing my hands in a public restroom — left them feeling as though they’d been coated in paper. I could never travel light; half my suitcase was always filled with bottles of lotions, medicated creams, and moisturisers prescribed by my doctor. I tried everything — from inexpensive supermarket brands to the most luxurious names — but nothing worked for more than a few days.

I felt trapped in my own skin. Even the touch of wood or wool became unbearable. I carried hand cream everywhere, applying it constantly, yet relief was always temporary.

The Dare That Changed Everything

At the height of the pandemic, when supplies were scarce and my endless bottles were running out, my husband — a chemist with a PhD — challenged me:

“You’ve always believed in nature’s healing power. If nothing works, why not create something for yourself? What do you have to lose?”

That simple question changed everything.

NATURE HAD THE ANSWER

Together, we began experimenting. I drew on my passion for natural remedies, plant oils, and alternative therapies, while my husband contributed his scientific expertise.

What started as a personal experiment soon became a revelation: gentle, natural formulations that nourished my skin when nothing else could.

LUXURY BACKED BY SCIENCE

From the beginning, we made a promise: Leon Luxury would never compromise on safety, efficacy, or integrity. Every product is:

  • Dermatologically tested and certified by independent UK & EU laboratories.
  • Crafted only with natural, cruelty-free ingredients.
  • Compliant with the UK Office for Product Safety and Standards.

Luxury, to us, is not about excess — it is about trust, transparency, and results.

Every great skincare journey starts with trust — and trust begins with safety. At Leon Luxury, every product we create undergoes rigorous safety and dermatological testing to ensure it’s gentle, effective, and kind to your skin. That means no hidden surprises, no harsh reactions — just luxury formulas you can rely on. Whether your skin is sensitive, mature, or somewhere in between, our commitment to testing ensures you enjoy the confidence of knowing your skincare is as safe as it is indulgent.

Office of product safety logo

We don’t just test for safety — we test for results. Under the expert guidance of dermatologists, our products are clinically evaluated to prove their performance. From deep hydration to visible radiance, every claim we make is backed by real science and real results on real skin. You’re not just taking our word for it; you’re experiencing formulas that have been verified by professionals, ensuring every application delivers the luxury you expect and the care your skin deserves.

OUR IDENTITY

Our golden logo reflects who we are: evolution, harmony, and our deep interconnectedness with nature; some may call it an emblem, we like to call it a mandala.
It is recognised and registered with the UK Intellectual Property Office, symbolising our commitment to authenticity and excellence.

FROM MY HANDS TO YOURS

Today, my skin is soft, nourished, and free from the painful dryness I once endured. When I meet people, they often say:

“Your hands are so soft!”

I laugh, because few could imagine the struggle behind that transformation.

Every Leon Luxury product is tested first on me, then shared with friends and family. Only once we are all completely confident that it works on us, and that we like it, do we submit it for independent certification. Not a single product has failed.

The most rewarding moments come when parents tell us:

“It doesn’t itch or burn anymore.”

To help children and adults alike find comfort and confidence in their skin — that is why we exist.

A FOUNDER'S PROMISE

I am Leon Luxury’s first customer, and my pledge is simple:

“I will never sell or gift a product I would not use myself.”

Luxury skincare should not only be indulgent — it should be safe, effective, and accessible.

That is my promise, from my hands to yours.

Ella